What is Permanent Makeup?

Have you ever wanted perfect brows, that are waterproof and last all day? So do WE! Problem is, brow pencils don't last all day, and who wants to re-apply 5 times a day? That brings us to: microblading and permanent makeup. 

Unfortunately, we have seen many BAD cases of semi-permanent and permanent makeup. Blue brows. Dark and red blobs that look like bananas and the list goes on. So we made it our personal mission to bring natural-looking semi-permanent makeup to you. We have spent years researching, being the guinea pigs of other artists (eek!), and attending World Permanent Makeup Conferences. We've gone to the depths of earth to understand the problems and mistakes that cause undesirable results. Our founder, Sarah Dihmes, even became licensed and certified in microblading & semi-permanent makeup to understand what it really takes to create fabulous, natural, semi-permanent make-up results. 

"My brows give me confidence!"

"I had microblading done for the first time 8 months ago and I’m still thrilled with the results. I turned 50 this year and as a gift, gave myself both the convenience of not worrying about my brows in my daily routine as well as looking and feeling present through my eyes. My brows look natural and give me the confidence that I look great all the time!"

- Wendy, Founder & CEO. Bay Area

 What is semi-permanent makeup?

Permanent makeup, semipermanent makeup, cosmetic tattooing, and micropigmentation are all names for the same thing, which is implementing pigment into the papillary layer of the dermis.Permanent makeup is considered micropigmentation, similar to tattoos. It involves using a needle to place pigmented granules beneath the upper layers of the skin. Tattooing and medical restoration, which corrects imperfections from scars and vitiligo (lack of natural pigmentation in the skin), are similar procedures. "They're the same procedures but used for different purposes," says ophthalmologist Charles S. Zwerling, MD, who coined the term micropigmentation.

Why choose semi-permanent makeup? 

Lovely red lips, perfectly shaped eyebrows, and flattering eyeliner. Permanent makeup holds the promise you'll work all day, go to the gym, dance all night, and wake up in the morning with makeup in place. Nothing, it seems, will phase these cosmetic tattoos.


Reasons people choose microblading and semi-permanent brows:

  •  To decrease their morning routine

  • They feel uncomfortable doing their own makeup

  • Perfecting their base look with permanent makeup and then building with topical makeup for a more glamorous look.

  • Clients with allergies to many topical makeup ingredients turn to permanent makeup as a solution from reactions.

  • Lastly, there are numerous medical conditions that cause clients to seek solutions.

What happens during the procedure?

During the procedure, the area will be numbed and pigment will be "scratched" into the upper layer of the dermis.

How safe is it?

In the hands of a skilled person, the procedures are generally safe. But state regulatory agencies haven't kept pace with the growth of the permanent makeup industry, and there are lots of unqualified people wielding needles.

Can I get it removed if I do not like it?

Yes, now there are several methods of removal. Again, we recommend only going to those licensed and certified. If you truly want to be safe, ask a Beauty Bootcamp specialist for a referral.